Logistics and Coca Cola Company free essay sample

The cost of a company might low when the company is doing well in this two important department. Transportation is the way that a company use for the purpose to shift or carry their goods or product from a place to another place. Warehousing is a place for company to store their good and stuff. Besides, there will be inbound and outbound for the transportation and warehousing. For transportation, the inbound is meaning that the goods or partly goods are send to the company/ warehouse from other place. Inversely, the outbound is meaning that the goods are send to the retailer or the outlets from company. (Genco. com, 2014) For warehousing, the inbound and outbound is considering as a flow in and flow out of product in the warehouse. (Msdn. microsoft. com, 2014) (Msdn. microsoft. com, 2014) There are various type of transportation such as sea, air, rail, road and pipeline. There will be different cost for different type of transportation. We will write a custom essay sample on Logistics and Coca Cola Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, choosing a right transportation for deliver the company goods will lower the cost of the company and there will be opposite if the company choose the wrong transportation. For example, the company should concern on the speed by choose the air transportation when transport the fresh fruit because the other transportation might not be quick enough and may cause the fresh fruit turn into bad condition. The company should choose the transportation mode depends on the size and weight of the product, time consume, cost, value of product and distance. For instance, the company can decide to handle the logistic by itself of outsource the work to a freight forwarder/ 3rd party logistic. Moreover, there will be three type of warehousing setup. First, all the product will store or put in a place and only distributed to the outlet or client when they need which is called centralized. Second, some of the product might store in more than one warehouse which is called decentralized. Third, the company might choose to use 3rd part logistics warehousing rather than build and own a warehouse. Choosing the right warehousing setup will minimize the cost of a company. For example, an importer will choose the 3rd party logistic warehousing to store his product for temporary because its product will not store for a long period and the cost is depends on how long the company store its product in the 3rd party logistic warehousing. According to the article, the warehouse is playing a new role that no longer just for storage and it is involve in cost conscious and efficiency-driven environment. (Inboundlogistics. om, 2014) In short, the inbound of transportation and warehousing is the relationship between the raw material supplier and the manufacturer; the outbound of transportation and warehousing is the relationship between the manufacturer and the respective outlet/client. 2. 0 Literature reviews The successful management of a small logistics company In this paper, there is discuss a case about a small 3rd party logistics company in Hong Kong and the company is interesting in that it has been designated as the â€Å"king† of Hong Kong’s 3rd party logistics companies. Besides, the company has been successful in its overall business performance and it also satisfies its customers. This company’s strategic alliances with both clients and customers have helped to improve the utilization of its resources, such as warehouse space and transportation ? eets. Moreover, the company wants to become a full-pledged 3rd party logistic company and it also in the process of expanding its operations across greater China. The analysis of this case is focuses on the important success factors about the strategies and technologies that have allowed a small company started only in 1996 to become so successful in its operations. In short, a framework has been provided for the company to develop its logistics operations as a full-pledged 3rd party logistic company. (Gunasekaran and Ngai, 2003, pp. 825-842) Third-party logistics in Europe – five years later This journal is discuss the results of a survey between shippers in several European countries involved in outsourcing their transport, warehousing and other logistics activities. The survey is made by more than one reserchers which is the universities of Cranfield, Eindhoven, Linkoping and Rotterdam (Erasmus) and of ManDat GmbH. Besides, the survey is about the characteristics of logistics partnerships and the benefit for a shipper by using the 3rd party logistic company. There are two major observations found in the survey which is the scope and level of sophistication of the partnerships has increased over the last five years and the perception of outsourcing by shippers has not changed over the last five years. Laarhoven and Berglund et al. , 2000, pp. 425-442) Success factors and cost management strategies for logistics outsourcing According to the journal, the logistics outsourcing has a significant effect on how manufacturing firms produce and deliver the products to their customers. In addition, many manufacturing firms do not own or manage the transportation and warehousing resources used for inbound and outbound shipments due to the reason that the company might need to invest a big amount of funds to own a warehouse and transportation. In short, a company can use the money for other purpose that is profit to the company rather than use the fund to own a warehousing and transportation and the company business might efficiency and reduce in cost by outsourced the warehousing and transportation to the 3rd party logistic company. (George and Mary, n. d, pp1-17) Transportation Reduce total purchase cost by 5% through inbound freight management This journal is discusses the strategies and opportunities of reducing to the total cost of purchase by 5% or more through managing inbound freight transportation. An overall of the transportation management strategic is use to identify how and why the concept is beneficial to the strategic purchasing activities of a firm. The journal had provide more on understanding the key transportation concepts such as weight makes for a better rate, consolidate providers, increase information equal to reduce cost and it also pinpointing specific opportunities to effectively on the purchasing inbound transportation services. In short, applying the inbound freight management is based on the company informational needs and the potential of traps. Dr. M. Theodore Farris II, n. d) Cost Saving for Inbound Freight In the journal, there will be a number of issues that relate to determine whether the products should be ordered independently and ship as a single product order, or co-ordinated and shipped as a group or order from a single source. Besides, there is also some factors that might influences the company decisions such as the volume of demand, the distribution of demand across products, the weight of items and the attractiveness of the quantity discount offered. Other than that, the effect of the company decision in the aspect of logistic might influence the cost of the company such as the order interval, whether the product order should in group or separately and etc. (Russell and Cooper, 1992, pp. 20-43) The role of transportation in logistic chain In the journal, it is more discuss and focus on the transportation system and the inter relationship between the logistics and transportation. Transportation is playing an important role in the manipulation of logistic. Besides, the operation of transportation will determines the efficiency of moving products from a place to another place. The progress in technique and management principles will improves the moving load, delivery speed, services quality, operation costs, the usage of facilities and the energy saving. (Screenivas and Srinivas, n. d) Warehousing Centralization VS decentralization of warehousing In this paper, that is more on discuss about the perspective of a small and medium size enterprise when they are decide whether to choose the centralized or decentralized warehousing location for their aspect in logistic. A medium company in Danish which is Do-it-yourself (DIY) had been chosen for the purpose to investigate the issue. The company faces the challenge whether to apply centralization or decentralization warehousing structure in its company. Furthermore, a company must choose the warehousing structure based on the company needs and do some research whether the centralized or decentralized warehousing location is suit for the company and is that will improve the efficiency and reduce the cost of company. (Pedersen and Zachariassen et al. , 2012, pp. 352-369) The impact of routing and storage policies on warehouse efficiency The activity such as order and picking by which a number of goods are retrieved from a warehousing system to satisfy a number of customer orders and it is an essential link in the supply chain. Besides, it is the major cost component of warehousing. The major issue is to reduce the cost and increase the speed of the order picking activity at the same time. Moreover, there are few purposes of this paper. First, evaluating various routing heuristics and an optimal routine in a volume based. Second, comparing the performance of volume based storage with the random storage. Third, examining the impact of travel speed and picking rates on routing and storage policy performance. Furthermore, the experimental results show the solution gap between routing heuristics and optimal routing is highly dependent on the travel speed and picking rate, the storage policy, and the size of the pick list. In addition, volume based storage produced significant savings over random storage, but again these savings are dependent on the travel speed and picking rate. (II, 1999, pp. 053-1064) Recent Trends in Warehousing Development There are more discuss about the recent trend in warehousing development in this journal. The growth of technology is faster and it changing every year. An up-to-date company in warehousing might gain the competitive advantage in the market place by purchase the new and more feature machine for warehousing. Besides, those companies might not perform well in its business if it fail to realize the changes of the warehousing due to the reason that the company logistic might not efficiency and effect the overall business. Mckinnon, 1987, pp. 8-11) RFID adoption and implementation in warehousing The journal is more discuss on the RFID adoption and implementation in warehousing. From the journal, we know that the warehousing industry is changing with the respect to RFID implementation. By adopt the RFID into the company logistic, it might improve the business process of the company and cost reduction. For those companies who concern on the return on investment (ROI) might refuse to adopt the RFID in the warehousing if the ROI is less than the expectation. Osyk and Vijayaraman et al. , 2012, pp. 904-926) 3. 0 Background of the Organization (Coca Cola Company) Coca Cola Company is an American multinational beverage corporation which is located in Atlanta, Georgia and it also the world’s largest beverage company. Besides, it serves consumers in more than 200 countries. (Brainmass. com, 2014) Pepsi’s company is the one of the bigger competitor to Coca Cola Company. Coca Cola Company also own some brand such as Minute Maid and Thums Up. For instance, Coca Cola not only produce the beverage of coke r coca cola, it also produces other soft drinks such as Fanta, Sprite, Powerade (sports beverage), Nesta, Fruitopia and etc. Since the consumer is more concern on healthy beverages, the Coca Cola company start produces some new formula coke and other beverage in order to gain the competitive advantage in the global market like diet coke and sports beverage (Powerade). (Oracle. com, 2014) The Coca Cola Company only produces the syrup and sold to the various bottlers who hold a Coca Cola franchise in the world. (Oracle. om, 2014) The Coca Cola bottlers will produce the finished good in cans and bottles with the combination of filter water and sweeteners. After that, the bottlers will sell or distribute the finished Coca Cola product to the retail stores, restaurants, hypermarket and etc. (Computer Sciences Corporation, 2014) Furthermore, Coca Cola Company also owns a film company before which is the Columbia Pictures. When the time that the Film Company still own by the Coca Cola Company, it produce some popular films such as Ghostbusters, the karate kid and others. The Columbia Pictures was owned by the Sony Pictures Entertainment in 1987. (Oracle. com, 2014) Other than that, Coca Cola is a well-known sponsorship in the sports and other events/competition such as the English Football League, NBA, FIFA World Cups, American Idol and etc. Coca Cola Company can increase it company goodwill and gain the awareness from public by sponsor on the famous event. (Oracle. com, 2014) Moreover, Coca Cola also involve itself in the corporation social responsibility (CSR) by donates money for charity. Besides, it also does well in environment friendly by using the trucks which is lower exhaust emissions. Coca Cola Company also involve itself to fight the aids by provide the job opportunities to the aids patient. (Investors and Company et al. , 2014) 4. 0 Description 4. 1 Description of the transportation Transportation is playing an important role in the International Trade. Choosing the right mode of transportation is important to ensure the company import and export operation is efficient and cost effective. (Gov. k, 2014) Coca Cola Company transports its product by using various type of transportation mode such as sea, air, rail and road. According to the research, Coca Cola Company also hires more than one 3rd party logistic for the transportation aspect such as Oracle Transportation Management and ORTEC. (Oracle. com, 2014) (Ortec. com, 2014) Road: Road transport can be the most flexible option for the business. The road transport have extensive road network for company to deliver the product and the company also can scheduled the delivery day. Besides, the company also can choose the transport that suit to transport the product and it also can track the location of goods. In America, Coca Cola Company use the Interstate Highway System to transport product across the America by using the Coca Cola trucks and made deliveries to place everywhere. (Slideshare. net, 2014) According to the internet sources, Coca Cola transport most of their product on the road. Therefore, the company does its best to reduce the harmful to the environment. Coca Cola Company bought Biomethane-powered truck to move its product and each of the vehicle carbon footprints is less compare to the typical diesel truck. (Biomethane is the gas derived from waste found at landfill sites) (Coca-Cola GB, 2014) Besides, Coca Cola Company will use smaller vehicles to move the small loads such as use the Nissan Leaf 100% electric cars and low-emission Vauxhall Astra ecoFLEX cars. In Addition, the company also purchases those trucks with the specified EEV (enhanced environmentally-friendly vehicle) status which means the truck is lower exhaust emissions. Coca-Cola GB, 2014) Air: Air Transportation is the fastest transportation to transport the product between two different countries and it also high in cost. Coca Cola Company also use Hartsfield Jackson International Airport to transport it’s good to another country. (Slideshare. net, 2014) Sea: Sea transportation can transport large quantities of product to another place or country compare to Air transportation. Besides, a company can ship large volume of product at one time at a low costs but it might take a long time than other transportation. Besides, the shipping containers can also be used for further transportation in the destination such as by road or rail transportation. The company should concern on the document when choosing the sea transportation such as bill of lading, letter of credit and etc. Coca Cola Company use the Deepwater Ports to ship cargo filled with the Coca Cola products to other countries. (Slideshare. net, 2014) Rail: Rail transport is may consider is a cost effective and efficient way to move the company goods from a place to another place. There will be benefit for those nations which have fast rail links such as the Europe, Japan and China. Rail transportation is environmentally friendly compare to the other transportation modes. Although the Coca Cola Company transport most of their product on the road but they also use the train to transport their product like the Coca Cola Company is working with Tesco on a dedicated rail-freight route. (Coca-Cola GB, 2014) 4. 2 Description of Warehousing Warehousing and storage is an act of storing and assorting the finished goods in order to create maximum time utility at minimum cost. Slideshare. net, 2014) There are various type of warehouse such as General, Specific, Bonded, Bulk storage and refrigerated warehouse. Besides, the location of warehouse can classified as centralized and decentralized warehouse. The Company also can choose to use the 3rd party logistics warehousing. Coca Cola Company is using the decentralized warehousing. Coca Cola Company had more than 120 warehouses in the world and it can serve the customer better positioning by reduce the time required to deliver the goods to the customer and this will increase the customer relationship. Investors and Company et al. , 2014) Besides, a decentralized warehouse can make decision and solve the problem faster because it no needs to wait the decision from top management. (Manda, 2014) Furthermore, firms will save on freight charges due to the reason of bulk handling. (Slideshare. net, 2014) Moreover, Coca Cola also use the 3rd party logistic warehousing for its products. The 3rd party Logistics Company is an independent business that specialized in provide a specific services to a larger client such as Honda, Coca Cola, Pepsi and etc. Slideshare. net, 2014) The 3rd party logistic is focus on the supply chain such as transportation and warehousing in order to improve the efficiency and to reduce the cost of the clients. According to the research, the Coca Cola Company is outsources a part of their supply chain of the warehousing and transportation of finished goods to the DB Schenker Logistics in Poland. (User, 2014) The purpose for Coca Cola Company is to reduce its cost such as lease a warehouse and pay employees. 4. 3 Description of Communication technology The communication technology aspect of logistic is the way or method that a company can know the location or shipping progress of their product. Besides, the company will reduce the cost when it had a good communication in the aspect of logistic. According to the article, the Coca Cola bottling Company had successful reduces the cost by 20% with the GPS- based fleet tracking and win the fleet management formula. By applying the GPS in the truck or fleet, the company can improve the driver safety and indirect increase the safety of the product to reach the destination. (Fieldtechnologiesonline. om, 2014) For example, the GPS will inform and alert the driver to lower the speed when the driver tries to speed up on the road. Besides, Coca Cola Company also had provided the tracking system (RFID) for consumers or client to track and know their shipments. (Coca-colastore. com, 2014) In other word, the tracking system also able for the Coca Cola Company to know the shipment process and location such as whether the product is reach to the warehouse or is it the product is on the way to the destination. For instance, Coca Cola company also using the Speedyred for customer able to track their orders or shipment through the internet. Speedyred. com, 2014) This website that provide by Speedyred is able to track most of the transportation mode such as Air shipment tracking, Sea shipment tracking and also Cargo tracking system. 5. 0 Logistic Challenge faced by Coca Cola Company A company success in its home country might not easy to success or fail in perform in other nations. There are many issue that will cause a company fail in perform in the other nations such as political risk , cultural and etc. Therefore, it will cause a company to face some challenge such as logistic challenge. Illegal in using the truck GPS Applying the GPS on the truck is the benefit for a company in aspect of logistic that able for a company to check and know the shipping process and this is good for company to know the location and the data of the shipment but it will be bad if the company is using the GPS data in another way or for another purpose. According to the article, the China is accuses Coca Cola of illegal using the GPS. The Coca Cola Company using the GPS to gather the confidential information and spotlighting the sensitivity surrounding data in the country. Burkitt, 2014) For my recommendation, the company should not use the other company data for other purpose that might harm the other company benefit. Besides, the company should be ethic to operate its business. The bad impact of outsourcing the logistic to 3rd party logistic The purpose of a company to outsourcing the transportation and warehousing is to reduce the cost and increase the efficiency and it also will increase the job opportunity in the 3rd party logistics company due to the reason the work is outsourced to the 3rd party logistic company and they might need to increase the manpower. According to the article, the Coca-Cola Bottlers Philippines Inc (CCBPI) had increased the use of third party logistic to operate it transportation and warehousing in Philippine. This should be good news for the Philippines resident due to the job opportunities has increased but those 3rd parties logistic company didn’t treat their worker well. Today more workers are employed through this 3rd party logistic company than the entire sales and delivery workforce employed directly by CCBPI but the specialized logistics companies they are just labor agencies and the actual operations are run by CCBPI. Meaning that the 3rd party logistic workers had no health insurance, no medical benefits, no overtime paid and etc. 150 workers which is work in Manila and operate by a 3rd party logistic faced with unpaid wages for 2 to 3 month. (Iuf. org, 2014) For my recommendation, the company should have a certain understand on the the 3rd party logistic company that it choose for outsourced in order to avoid the same incident happen again in the future. 6. 0 Recommendations The company should setting the labor standard in aspect of the transportation and warehousing in order to increase the efficiency of production. The company should provide training or seminar or workshop for those new workers to learn the process that how to operate some complex machine. Besides, the company should set some requirement for hiring workers such as the education level and experiences. For instance, the company also can implement the gain sharing programs in logistic by reward the warehouse and transportation employees for good performance by pay them short-term bonus. This action will motivate the employees to work hard for the company. For example, a country which is short-term orientation and the country worker might easy to motivate because they are more prefer immediate gratification and this will let the company get immediate result by pay the immediate bonus to the workers. (Inboundlogistics. com, 2014) Moreover, the company should choose the right 3rd party logistic for outsource because choosing the wrong 3rd party logistic will cause the company increase in cost and also might harm to the company name. For example, the 3rd parties logistic involve in the transaction of drug by put the drug in the Coca Cola company product. 7. 0 Personal reflection By doing this assignment, I had a clearly and deeply knowing about the inbound and outbound of transportation and warehousing. Besides, I also gain the knowledge about the Coca Cola Company especially of their logistic. Furthermore, I realized that the company cost might decrease by perform well in the transportation and warehousing and concurrently increase the company profit. In Addition, i also learnt that how to choose a right transportation mode for transport purpose and the type of warehouse for company products. Other than that, I also gain the knowledge about the benefit to outsource the works to 3rd party logistics. . 0 Conclusion In conclusion, Logistic system has a more important position in the society activities and the transportation and warehousing is playing an important role in the logistic system. Without the linking of transportation and warehousing, a powerful logistic strategy cannot bring its capacity into full play. (Anonymous, 2014) A company without well develop in transportation systems will lead cause a company increase in cost and loss in profit due to the reason that around 1/3 to 2/3 of the expenses of company logistics cost are spent on transportation. Anonymous, 2014) A good transportation system will provide a better logistics efficiency, reduce operation cost and promote the services quality for a company. Other than reduce in cost of a company, a well handled transport system will satisfy the customers demand by send the goods to the right place at the right time and it also will improve the relationship between the company and the customers. Besides, the warehousing also represents a critical link in the transportation supply chain. The inventory in the warehouse must sufficient because it might break the relationship between the company and customers due to the reason that the customers demand cannot be satisfy. Furthermore, the warehouse must build at the right location in order to reduce the time and space distance between the supplier and customers because it will increase the cost of transport if the warehouse is far to the outlet or end user. The warehouse also playing an important role in maintains the steady sources of supplies.

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The Indonesian Tourism Industry Tourism Essay The capital city of Indonesia, Jakarta with a total populations of 9.6 million (BPS, 2012) with five areas namely West, East, North, South and Central, has positive economic growth since period 2000 to 2011, which mostly was sustained by the three main sectors such as (1) financial, real estate and business services sector, (2) trade hotel and restaurant sector and (3) manufacturing sector. (BPS, 2012) The increasing of economic growth gives impacts to the tourism industry in Indonesia. In January 2011, the Culture and Tourism Minister of Republic Indonesia announced the replacement of Visit Indonesia Year branding with Wonderful Indonesia as part of tourism campaign that expected to attract 7.7 million foreign tourists and generate $8.3 billion of revenue. Whereas 50% of this revenue will be generated from meetings, convention and exhibitions that will take place in various place in Indonesia. (The Jakarta Post, 31st December 2010). Jakarta, where the central government, trade, services and industry are located at, makes Jakarta a destination for business travellers or as a government central meeting. In addition, with the completing facilities at JIExpo Kemayoran in North Jakarta, Jakarta Convention Center in Central Jakarta, Balai Kartini in South Jakarta, Semanggi Expo in South Jakarta, Jakarta will become one of the tourism destination for MICE (Meeting, Incentive, Convention, and Exhibition) business. (Sarya, 2011, p.16) Table 1.:The statistic of number of international tourist arrival through gate Airport Year 2008 2009 2010 2011 Soekarno Hatta, 1,464,717 1,390,440 1,823,636 1,933,022 Ngurah Rai, 2,081,786 2,384,819 2,546,023 2,788,706 Polonia, 130,211 148,193 162,410 192,650 Sam Ratulangi 21,795 29,715 20,220 20,074 Batam 1,061,390 951,384 1,007,446 1,161,581 Juanda, Surabaya 156,726 158,076 168,888 185,815 Adi Sumarmo 19,022 16,489 22,350 23,830 Minangkabau, 40,911 51,002 27,482 30,585 Others 1,257,939 1,193,612 1,224,489 1,311,468 Amount 6,234,497 6,323,730 7,002,944 7,647,731 Source: Biro Pusat Statistik, 2012 Table 1.1 shows that the international tourists who arrived through Jakartas International Airport namely Soekarno Hatta, have increased year to year which in 2011, it reached about 1.9 million. The total international tourists who came to Indonesia in 2011 have almost reached the target of the Culture and Tourism Minister to attract 7.7 million foreign tourists. Hotel Industry For some big countries like Jakarta, which has many business activities, hotel becomes one of the most productive income-producing properties (Internal data Colliers International Indonesia, 2012). There are four benefits from hotel industry for a country (Medlik Ingram, 2000, p.4), which are, In some areas, hotel as an attraction of visitor who bring spending power and who tend to spend more money than they do when they are at home. This visitor spending power often gives big contribution to the economy revenue of a country. In Jakarta, hotel, trade and restaurant sector is one of top three sectors which give a biggest contribution in GDP for mostly years. From period 2009-2011, hotel, trade and restaurant sector has contributed 20% for DKI Jakartas GDP (Gross Domestic Product). (BPS, 2009 2011) In areas which receiving foreign visitors, hotels play big roles as foreigner currency earners which can give big contribution to their countrys balance of payments. For countries which have small possibilities of export may take hotels as their foreigner currency earners. Hotels can provide many job opportunities that this role is important for areas which have small number of sources of employment, where they contribute to regional development. Hotel can act as a medium to promo the products of other industries. Mostly hotel are supplied with food, drink and other consumables which purchased from local farmers, fishermen and other suppliers. Using local products in their services makes this hotel not only can contribute directly to their economy revenue to nation as a foreigner currency earners but also indirectly as an outlet to promote other local industries. Hotels may become social activity centres for local people and often their restaurants and other facilities can attract local custom. The positive macroeconomic growth encourages the positive growth of hotel supply in Jakarta, as a respond from hotel groups for the positive growth of room demand. Some hotel groups expand their hotel chain by increasing their number of hotel, such as Tauzia (local chain) which its hotel management will develop 23 hotels until 2012, consist of 15 units Harris Hotel and 8 units of Pop Harris. Next, there is the Accor group (international chain based on France and the largest operator of hotels in Asia Pacific) plan to expand their network across Indonesia from 40 hotels in 2011 to 100 hotels by 2015. PT Surya Semesta Internusa Tbk (SSIA), who own and manages the 5-star Gran Melia Hotel Jakarta and Melia Hotel Bali, plans to expand its revenue in the hospitality market by developing a budget hotel network in 2012. The increasing number of hotel for a budget hotel to a five stars hotel for period 2000 2011 are shown on the Figure 1.2, (from the period 2012 2015 are projection number), Source: Adopted from data internal Colliers International Indonesia, 2012 Figure1.: The hotel supply in Jakarta by number of hotel from period 2000-2015 Source: Adopted from data internal Colliers International Indonesia, 2012 Figure1.: The hotel supply in Jakarta by number of room from period 2000-2015 Based on the Figure 1.2, the supply of hotel since 2000-2011 are dominated by 5-star hotel and 4-star hotel, whereas until 2011 there were already 37 five-star hotel and 35 four-star hotel in Jakarta. These hotel groups which play in Jakarta hotel market consist of international and local brands. Some of international brands in Indonesia which the writer would like to mention are Holiday Inn, Sheraton, Four Seasons, Kempinksi, InterContinental, Hilton International, Ritz-Carlton and Mandarin Oriental. While the local brands also aggressively work to build their own chain, from Santika, Mulia and Sultan to the Sahid Group and many others. The Emerging of Budget Hotel in Jakarta The concept of Budget Hotel in Jakarta began to emerge in 2006, initiated by the Accor Group, France with the Hotel Formule1, which plans to build four other branch of this hotel in Bali, Semarang, Yogyakarta and Jakarta. Then followed by Santika Group with their Amaris Hotel that until 2012 having 22 Amaris hotel and planning to expand the chain by adding another 13 Amaris Hotel. Basically the key players in budget hotel market are hotel groups who already have established their star hotel chains, and because they can see the potential market and demand of budget hotel, they add one line in their chain for budget hotel. Some of the hotel groups are shown in Table 1.: Hotel groups and their brand on star and budget hotel. Table 1.: Hotel groups and their brand on star and budget hotel Hotel Group Star Hotel Brand Budget Hotel Brand Aston International Aston Hotel (3 Star) Fave Hotel Accor Group Grand Mercure (4 star) Novotel (4 star) Pullman Hotel (5 star) Ibis Budget Hotel (previously Formule 1) Grahawita Santika Santika Premiere (4 Star) Santika Hotel (3 Star) Amaris Hotel Tauzia Hotel Management Harris Hotel (4 Star) Pop Hotel PT Intiland Development Grand Whiz (3 Star) Whiz Hotel Source: Adopted from data internal Colliers International, 2012 Budget hotels are known for its low fare hotel (Barrows Powers, 2009, pp.273), where guests can experience staying at good quality hotel, with a low price. The guests pay only for what they use. This will result in not only cost efficiency for the costumer but also for the investor. Based on Colliers International Indonesia data 2012, in year 2011 there are only 6 budget hotels in Jakarta, which are, Formule 1, Menteng by Accor Amaris Hotel, Panglima Polim by Santika Formule 1, Cikini by Accor Amaris Mangga Dua Square by Santika Amaris Soekarno Hatta, Cengkareng by Santika Amaris Senen by Santika In the Figure 1.3 shows the total number of budget hotel in Jakarta since emerged in 2006 to 2012. Source: Adopted from data internal Colliers International Indonesia, 2012 Figure1.: The number of budget hotel in Jakarta from period 2006-2012 The Segment of Budget Hotel The main segment of budget hotel in Jakarta is business traveller. The high demand of business activities in Jakarta, which require low price accommodation with limited service, has encouraged budget hotel as a main preference for company in choosing their business accommodation. In addition, there is a shift work system among corporation when they will do expansion into a new area. In the era of the 1990s, to monitor or ensure the potential for business in area which newly initiated, the company usually sends a direct top management (Hari et al., June 2011, p.44). Since 2000s, with the improving economy and quality of human resources, the corporation began to delegate the task at middle management level (Hari et al., June 2011, p.44). In addition, by delegating tasks to the level of management, the costs will be cheaper than sending the top management. Those changes of pattern, then affect the travel business in Indonesia, from the emergence of low cost carrier (LCC) to the mushrooming budget hotel (limited service hotels) which only provide the basic needs of the guests: the comfortable rooms for rest. Basically the potential of business traveler market in Jakarta is quite large, because of few reasons, which are: The improvement in all sectors and positive economic growth has big impact in the increasing of business activity in Jakarta. In their business activity, the businesses often do business trip to out of town, even overseas. And as a central government, trade, services and industry, Jakarta becomes one of the most destinations for business travellers in Indonesia. Based on data from Asia Pacific Business Traveller Research 2011 by Accor Group, the cost which spent for hotel accommodation for Indonesian business traveller is $92/night (2011, p.11), while the average long stay is 2.08 day. (BPS, 2011) As the total business traveller in Indonesia in 2011 is about 90% of the total domestic tourist in Indonesia (Siahaan, 2012), therefore business travellers will be around 6.84 million in a year. Thus from this total of business travellers, there is about $1.3trillion of the total cost of the trip that flows into the hotel industry in 2011. Global financial crisis in 2008 had also triggered the corporation to cut their business travel budget. There are some strategies that they have done during 3 years after the crisis (2009-2011). Based on Ascend Corporate Travel Survey 2012, from 340 respondent of business travellers who based 43% Europe, 30% North America and 17% Asia pacific, there is an increasing number of company which planning to change their choice of hotels to save money in 2011. Whereas this condition was encouraged budget hotel as a preference accommodation for company for business trip The Industry of Budget Hotel in Jakarta What becomes interesting from budget hotel market in Jakarta is how the supply and demand of budget hotel is significantly increasing in the short period of time. Many hotel groups or airline groups expand their business to invest in budget hotel, by seeing the potential demand of this hotel. For instance, AirAsia Group, an airline company based on Malaysia, who became a pioneer of providing a budget airline (Low Cost Carrier, LLC), has also interested to create budget hotel with brand Tune Hotel. After first established in Malaysia in 2007, Tune Hotel has spread in 6 countries, such as Malaysia, Indonesia, England, Thailand, Filipina and Australia. In 2009, they launched two Tune Hotel in Bali which is in Kuta and Seminyak and in 2013, they are planning to expand 13 Tune Hotels in Indonesia which will be in Jakarta, Bekasi, Surabaya, Pekanbaru, Makassar, Sola, Palembang, Tangerang and Bali (Kompas, 5th September 2012, p.19) In the Figure1.: The growth in terms of number of rooms from period 2000-2012 below shows that budget hotels growth compared with 3, 4 and 5 star hotels in terms of number of rooms is rising significant since emerged in 2006. Source: Adopted from data internal Colliers International Indonesia, 2012 Figure1.: The growth in terms of number of rooms from period 2000-2012 The significant supply of budget hotel is a respond for significant demand from the market. It can be seen from the occupancy rate of budget hotel which is quite good better than 3 5 star hotels. The Figure1.: The occupancy rate from 5-star hotel to budget hotel shows that only two years after budget hotel has emerged to the market, its occupancy rate is highly better than 3 5 star hotels, even 5-star hotel has the lowest occupancy rate from 2000-2011. Source: Adopted from data internal Colliers International Indonesia, 2012 Figure1.: The occupancy rate from 5-star hotel to budget hotel The higher demand of budget hotel than 3, 4, 5 star hotels gives an idea that budget hotel probably has satisfied their customer and could create their loyalty customers who wants to do repeat purchases of their services. However, before reaching high customer satisfaction level and having loyalty customers, there are values that budget hotel should give to their customer. How customer value creation that budget hotel has done to their customer and how this value creation impacts their customer satisfaction and loyalty that ultimately will increase their demand level and how this customer value creation impacts to the hotel profitability that impact the supply level will be a purpose for this research. Problem Identification Due to the demand of budget hotel is higher than 3, 4, 5 star hotels, thus there is a sign that probably budget hotel has satisfied their customer that ultimately could create customer loyalty who wants to do repeat purchases of their services hotel. However, in order to satisfy their customer and create customer loyalty, they should give values to their customer. Therefore, the issue in this thesis is to analyse The Impact of Customer Value Creation on Budget Hotel towards Customer Satisfaction, Customer Loyalty and Hotel Profitability. There are four areas of research problem, What value creation that budget hotel has done towards its customers? What is the customer satisfaction level of budget hotel as an impact of customer value creation? What are the dominating values in influencing customer satisfaction which will lead to create customer loyalty? How is the profitability level of budget hotel compared to 4 and 5 star hotel as an impact from customer satisfaction and customer loyalty? Research Objective The main purposes of this research paper are: To identify and explain the customers value of budget hotel To identify and explain of customer satisfaction of budget hotel as impacts of the customer value creation To identify and explain the dominating value in influencing customer satisfaction level of budget hotel, which will lead to create customer loyalty To identify and explain the correlation between customer satisfaction and customer loyalty of budget hotel To analyze the profitability level of budget hotel compared with 4 and 5 star hotel as an impact from customer satisfaction level and customer loyalty Significant Research The study is significant because it provides information which will be helpful for the readers: The study is significant in understanding the customer behavior and needs better. The study will address the issue of customer value creation to improve the customer satisfaction to create customer loyalty. The study may be useful for many interested parties, especially: Budget hotel groups. They may use this research to support enhancement of customer satisfaction and relationship Students and internal parties of Swiss German University. This research can be used as a reference for lecturers and other students to conduct further research. The researcher. The result of this research can be used to enrich my knowledge. Academics. The result of this research can be used to do further research in the same industry. Scope and Limitation of Thesis In order that the study on this subject more focus, and to get the benefit from the study, therefore the study limited to: The value creation by budget hotel in Jakarta towards its customer The impact of customer value creation on customer satisfaction and loyalty The impact of customer satisfaction and loyalty on profitability level of budget hotel compared with hotel industry.

Theories of Aggression Essays -- Biology Essays Research Papers

Theories of Aggression "Two Gunman at Colorado School Reportedly Kill Up to 23 Before Dying in a Siege." On Tuesday, April 20, 1999, two students, Eric Harris and Dylan Klebold, of Columbine High School, shocked the nation when they entered the school armed with guns and explosives, killing fellow students and a teacher before taking their own lives. Stories of random violence and aggression such as this all too often plague the media. While the attention of the nation has recently been focused on the Colorado slayings, history reveals countless other similar crimes of aggression targeted towards innocent individuals. In both Nazi Germany and the more recent Bosnia conflict, ethnic cleansing has been used to violently eliminate certain races. In the early 1990s, Timothy McVegh's vengeful intentions led him to use a car bomb to kill hundreds of innocent people in the explosion of the Oklahoma City Federal Building. In these cases, the culprits were seemingly normal people that displaced their aggression on innocent bystanders for a variety of reasons. What is the cause of this unleashed aggression toward society? How can we come to explain such acts of aggression and violence? Are they a result of societal influences, or are some individuals biologically predisposed to crime? This paper attempts to analyze some of the prevailing theories of aggression. The theories can be classified into three groups: innate or biological theories, drive theories and social learning theories. In light of the evidence produced for each, it is my goal to formulate a conclusion about which particular theory seems most substantiated and reasonable. Sigmund Freud is well known as the father of psychoanalysis. In his early theory, Freud ass... ...h murders and violence, we must regard aggression as a summated response to many factors. Individually, the factors probably are harmless, but when united, they can be unleashed as aggression in which case terrible crimes take the lives of so many innocent people. WWW Sources 1)Freud's Theory http://home.fgi.net/~freud/index.htm 2)Freud Biography http://werple.net.au/~gaffcam/phil/psych1.htm 3)Instinct Theory http://www.student.richmond.edu/~efecteau/instinct.html 4)Aggression Theories http://rock.uwc.edu/psych/psy330/outlines/aggression.htm 5)Theories of Aggression http://www.unn.ac.uk/academic/ss/psychology/resource/it/1/HAZ.HTM 6) The Theoretical Development of Aggression http://academic.csub.edu/~lvega/dustin2.html 7) Aggression and Violence: Examining the Theories http://www.nursing-standard.co.uk/vol12-27/research.htm

French and Indian War Brief Essay

Major Players in the French and Indian War The French and Indian War was primarily England and the American colonies against the French and various Native American tribes in America. As France expanded its colonies along the Ohio River, and Britain ventured further into the mountains and discovered them, it was inevitable that there would be competition, tension and eventually war between the two colonies. This war has come to be known as the French and Indian war, but it has various other names such as ‘The Seven Year War’ or ‘The War of British Conquest’. The war escalated into a world war in 1760 when France and Britain declared war on each other. It was sparked in America, not Europe, but Great Britain spent a lot of money in helping to fight the war and support to their colonies in America and the colonies participated fully in the war. Main reasons for the French and Indian War Britain and France had long been in a competition for territory in North America. The rich land west and north-west of the Appalachians was in top demand, for it was filled with waterways, fisheries, abundant game and beaver runs. Tensions grew until France and Britain finally declared war on each other for the region in 1756. In the first year, the British were defeated numerous times by the French and their allies, the Native Americans. This is when British Prime Minister William Pitt lent a hand to help out with the war, and funded an expanded war effort which involved shipping 10,000 soldiers overseas. He could see that there was potential of imperial expansion if France were defeated and borrowed substantial amounts of money to contribute. From then on, France’s attempts started to fail. By 1760 they were expelled from Canada, and their all allies in Europe were defeated or made separate peace with Prussia. The War comes to an end The French and Indian War was a great British victory. It ended with the signing of the Treaty of Paris and also the Treaty of Hubertsburg in February 1763. In the Treaty of Paris, France lost east-Canada and gave Louisiana to Spain. Britain received Spanish Florida, Upper Canada and other French holdings overseas. The British were very pleased with the treaty, as they no longer had to worry about French attacks as much as they previously did. Also, the extra land meant more room for discovery and settlement, although there were still natives all through the land. Contribution the beginning of the American Revolution Fifteen years after the war, the bitterness the French felt after the loss of their colonial empire influenced their input in the American Revolution.

The Marshallese and Nuclear Weapon Testing

The Marshallese and Nuclear Weapon Testing Military progress is the aim of at least every country in the world. Many nations have invested a lot of money in research and development of various weapons that will enhance the security of the country as a whole. In the effort to come up with the perfect weapons, it becomes necessary for any country to test whether their weapons are of the right quality.Advertising We will write a custom essay sample on The Marshallese and Nuclear Weapon Testing specifically for you for only $16.05 $11/page Learn More Nevertheless, weapons have various effects when tested and they have to be tested where they would cause minimum effects to human beings. In the period between 1946 and1958, the United States of America used the Marshall Islands to test for its nuclear weapons. However, this caused a lot of negative effects to the natives who had to change their ways of life besides looking for other ways of coping with the situation. It is important to point out that the Un ited States of America did not reveal to Marshallese the exact effects that nuclear weapons would have on their lives. Nonetheless, the gravity of the testing soon downed on the people of Marshall Islands. To begin with, the blasts completely destroyed some islands which were hitherto residential areas for the Marshallese. Instead, huge craters were formed especially in the lagoons. This meant that the people would no longer have their land though they had been promised that their land was to be given back to them (Barker 20). Moreover, several coral Islands were completely broken up as a result of the nuclear testing that was carried out. Similarly, radioactive fallout resulted after the crushed corals and water mixed with the radioactive particles that were released. The other effects that the Marshallese people suffered as a result of nuclear weapon testing had to do with the high levels of radiations that were released. Firstly, the radiations were freely released into the atmos phere. Consequently, people inhaled these radiations into their bodies (Barker 24). Secondly, the radiations stuck on various plants including the coconut plants where the Marshallese got the oil they applied on their skin and hair. Additionally, radiations were ingested by young children who thought it was snow. Furthermore, the food and water that people were using also got contaminated with the radiations. These radiations have been associated with several health problems that have affected the Marshallese people including cancer, typhoid and reproductive health problems (Barker 28). It is worth noting that these effects have gone beyond the first generation. Additionally, before any testing was commenced, people were relocated to other areas. These compelled the people to change not only their economic activities given that they were taken to areas where agriculture was not possible, but also their way of life. Moreover, these people had to depend on subsidy food from the U.S. g overnment thus compelling them to change their diet (Barker 25).Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Besides, the food issued by the U.S. government contained a lot of fats and sodium which exposed the Marshallese people to various health hazards. Similarly, the displaced people were forced to change their cultural and political activities. As a matter of fact, the Marshallese people had to change their cultural songs, their traditional diet as well as other rituals after they were displaced (Barker 27). Despite the effects that the Marshallese people suffered due to the nuclear weapon testing, they have found ways of dealing with the situation. Firstly, the Marshall Islands tried to petition the United Nations in the year 1954 and 1957 in a move that was aimed at seeking address to the effects that the natives were suffering. On the same note, the Marshallese people have learn t on how to lobby the congress and work with the executive branch so as to influence the U.S. government policy on radiological issues in the Marshall Islands. This is aimed at getting the U.S. government to support the people who were affected. On the same note, the Republic of Marshall Island and the U.S. government agreed in the 177 Agreement that the United States will compensate the people who got affected by the nuclear testing. In addition, the U.S. government agreed to run medical programs in aid of the victims though there are some restrictions imposed (Barker 28).  Due to the unproductive nature of the land after the testing, the Marshallese people have learnt to change their diet. They depend on subsidized food that is provided by the government of America. Moreover, some areas have had soil and plants stripped off prompting the return of the Marshallese. However, they have had to start their lives from scratch and use intensive agricultural methods to try and restore t he soil and plants (Barker 27). The formation of the nuclear claims tribunal was also an important strategy to lobby for compensation. The nuclear testing is a clear case of intercultural conflicts where the United States wanted to enhance its weapons while the Marshallese simply wanted to maintain their peaceful livelihood. Using its influence, the United States got its way and tested the weapons knowing pretty well that the same had dire consequences on the natives. Notably, U.S. took advantage of the fact that Marshallese people were not well educated and thus did not reveal the exact effects of their intended exercise. However, we should ask ourselves whether it is okay for a cultural group to advance its egocentric objectives at the expense of others. Culture is very essential for the lives of people in the world. Various cultures define various things differently and place differing weights on everything. Consequently, there is bound to be intercultural conflict whenever peopl e from different cultural backgrounds interact.Advertising We will write a custom essay sample on The Marshallese and Nuclear Weapon Testing specifically for you for only $16.05 $11/page Learn More People will always have different perspectives regarding given ideas. Moreover, each cultural group will always have diverse priorities.  Nevertheless, it is important to know that there is no superior culture. All cultures are equal and people should be free to practice their culture. People should learn to appreciate the diversity in culture and respect other people’s believes. In advancing their interests, people and by extension countries should take care so as not to interfere with other people’s ways of life. While we should be ready to defend our culture, we should not do it in an ethnocentric way that jeopardizes other people’s way of doing things. The United States of America was not ready to displace its own citizens to create tes ting fields. However, they took advantage of the remoteness of Marshall Islands to test their nuclear weapons displacing people in the process and disregarding the imminent negative effects (Barker 27). When we learn that all people are equal human beings regardless of their cultural background, then we will be able to throw intercultural conflicts in the dustbin of oblivion. Work Cited Barker, Holly M. Bravo for the Marshallese: regaining Control in a Post-Nuclear, Post-Colonial World. Stanford: Cengage Learning, 2012. Print.

French Words Describing the Home (la Maison)

French Words Describing the Home (la Maison) The home is the center of French family life, so words identifying the house, furniture, and areas of the home are a part of everyday language for French people. Its important, then, to learn some of the most common words for furniture, house, and home in French. Where provided, click the links to hear how the word is pronounced in French. Ma Maison Starting with  maison  (house), as well as  chez moi  (my home), several words describe a house in French, from searching for a home to buying your abode and perhaps renovating it. la  maison  Ã‚  housechez moi  Ã‚  at my house, my home, at homerà ©nover, remettre neuf   renovate, refurbishconstruire, bà ¢tir  une maison   build a houseun  architecte   architectun agent immobilier a real estate agent, house agentacheter une maison to buy a houseune perquisition domiciliaire a house search Inside la Maison Once youre inside a French home, many French words describe its interior, from la cuisine (the kitcchen) to le bureau (the office).   lintà ©rieur   insidearchitecte dintà ©rieur   interior designerdà ©corateur dintà ©rieur   home  decoratorla pià ¨ce, la salle   roomla cuisine   kitchenla salle manger   dining roomle bureau   office, studyla salle de sà ©jour, le salon   den, living roomla chambre, la chambre coucher   bedroomla salle de bain   bathroom (does not include a toilet)la  salle deau  Ã‚  shower roomles toilettes, les cabinets /  le W-C (pronounced vay say) toilet / water closet  (British)la  salle de jeu   playroomune domestique, une femme de chambre housemaidle sous-sol   basementle grenier  Ã‚  atticla porte   doorle couloir  Ã‚  hallun escalier   stairway Furniture, Appliances, Equipment, and Home Furnishings A number of words can discribe les  meubles  (the furniture) you might use to make your house a home. les  meubles  Ã‚  furnitureun  meuble   a  piece of furniturele living   living room   mobilier design   designer furnituredes meubles en kit   self-assembly furnitureun  bureau  Ã‚  deskune  imprimante  Ã‚  printerun  ordinateur  Ã‚  computerordinateur portable, PC (pronounced pay say) portable laptop computerune  Ãƒ ©tagà ¨re  Ã‚  bookshelf, shelving unitune  chaà ®ne stà ©rà ©o  Ã‚  stereoune  affiche   posterune  peinture   a paintingun  canapà ©Ã‚  Ã‚  couchune  chaise  Ã‚  chairun  rideau  Ã‚  curtainune  tà ©là ©vision, un  tà ©là ©,  un TV (pronounced tay vay)   televisionune  armoire, un  placard  Ã‚  closetun  lit  Ã‚  bedun  oreiller  Ã‚  pillowune  commode  Ã‚  dresserun  rà ©veil  Ã‚  alarm clockun  bain, une  baignoire  Ã‚  bathtubune  douche  Ã‚  showerun  lavabo  Ã‚  bathroom sinkune  toilette  Ã‚  toiletune  cuisinià ¨re  Ã‚  stoveun  four  Ã‚   ovenun  four micro-ondes   microwaveun  rà ©frigà ©rateur   refrigeratorun  Ãƒ ©vie  Ã‚  kitchen sinkune  fenà ªtre  Ã‚  windowune  lampe  Ã‚  lampune  moquette  Ã‚  carpetun  tapis  Ã‚  rugun  miroir, une  glace  Ã‚  mirrorun  mur  Ã‚  wallle  parquet, le  sol  Ã‚  floorle  plafond  Ã‚  ceiling une  porte  Ã‚  doorune  table  Ã‚  tableun  tà ©là ©phone  Ã‚  telephone Outside a Maison Once youre comfortable with your homes interior, you might proceed  Ã‚  lextà ©rieur  (outside), where you can use many words to describe the home in French.   lextà ©rieur outsideune garage garagela  remise   calà ¨ches carriage house/coach housela  maison dinvità ©s guest housele porche,  la và ©randa   porch, verandale balcon   balconyle patio   patioun auvent an awningune clà ´ture   a fencele pergola a pergola (area covered with wooden timbers and climbing plants)le jardin   yard, gardenun potager a vegetable gardenun jardin de fleurs a flower gardenun parterre a flower bedune  jardinià ¨re   a flower boxune  fontaine a fountainbain doiseau a birdbathjardinier gardenerune  allà ©e   a drivewayune piscine en plein air / dà ©couverte   an outdoor swimming pool  Ã‚  Ã‚  le barbecue, le gril an outdoor grill

The Total Patient Care Model of Nursing Delivery Research Paper

The Total Patient Care Model of Nursing Delivery - Research Paper Example The paper tells that models of nursing care constitute the procedures and structural representations that illustrate the flow of the health care operations. Models of nursing care support high-quality services that patients receive in the healthcare centers. Models of patient care provide nurses with theories about people, health, patients’ environment, and the role of the nurse in the treatment process. The availability of various models allows nurses to select the care model that best reflects the area of their work and the group in which the client is suited. According to Mueller & Savik, the models of patient care are necessary because they help nurses to plan patient-care services; proper planning is the critical element of ensuring quality and efficiency in the care process. Models of patient care enhance the way in which nurses assess and deliver treatment services to patients. The patient-care models may involve costs and time; despite this, novice nurses to develop th eir own patient-care models to enhance the quality of their services. Total patient care is a method of delivering nursing care to patients, which involves a registered nurse being held totally accountable and responsible for providing all care received by the patient during their eight-hour shift. The model of total patient care was developed to enhance the cost, convenience, personal qualities and professional competency of the of care providers.... nt care is a method of delivering nursing care to patients, which involves a registered nurse being held totally accountable and responsible for providing all care received by the patient during their eight-hour shift (Fairbrother, Jones & Rivas, 2010). The model of total patient care was developed to enhance the cost, convenience, personnel qualities and professional competency of the of care providers. Care is the nursing attention that nurses provide to patients, including medication administration, meeting the biological needs of patients, and satisfying the psychological needs of the patients. The system of total patient care was developed as an alternative to primary care after the achievement of registering enough nurses to implement primary nursing. The model was developed through team nursing to combat fragmentation of the nursing care. Description of the Total Patient Care Model The model of total patient care is commonly used in Intensive Care Units (ICU) and Postanestheti c Care Units (PACU). Under the model of total patient care, licensed practical or registered nurses replace the nursing team who give total care to a group of patients. The nurse providing care is held accountable and responsible for the health care progress of one patient (Dubois, D'Amour, Tchouaket, Rivard, Clarke & Blais, 2012). The nurse is also responsible for planning, organizing, coordinating, and performing total care to the patients. Total patient care is one of the oldest models; the students of nursing typically performed this model in their vocational training. The registered nurse is responsible for all the care provided to a patient during a specific shift. The standard time for any shift is eight hours. The shifts are organized in such a way that there are three nurses

Ricci v. DeStefano Essay Example | Topics and Well Written Essays - 250 words

Ricci v. DeStefano - Essay Example disparate impact† in relation to Title VII of the Civil Rights Act, arguments that urge courts to be "color blind" in their deliberations, and the concept of "narrowly tailored" court-ordered remedies for discrimination. â€Å"Disparate impact† can be defined as a theory used to prove discrimination in employment. It forbids employers from using certain employment practices that are non-discriminatory in their intentions, but can still disproportionately affect people belonging to certain groups with regards to race, age, sex, ethnicity or disability. Fish, (2009) argues that although the law considers the use of tests to evaluate job applicants a useful measure, Title VII of the Civil Rights Act does not allow use of tests solely to promote firefighters unless it relates to job performance. For instance, the test used by the city of New Haven, did not test a firefighter’s ability to lead or supervise others in the line of duty; hence, caused a disparate impact. â€Å"Color blind† refers to making judicial decisions without regards to race. According to Fish (2009), the race of the federal judges is likely to affect the result of cases especially in issues relating to racial harassment in the workplace. Thus, the courts are urged to be color blind in order to have an efficient judicial decision making process that does not discriminate individuals based on race. â€Å"Narrowly tailored† refers to drafting something in order to meet the needs of a certain party. In this case, â€Å"narrowly tailored† refers to the ability of the court to draft certain concepts in the case in order to provide a solution to discrimination. For instance, the court rejected New Haven’s reasoning claiming that the fear of legal action cannot be used as an excuse by an employer’s dependence on race to the disadvantage of other firefighters who performed well in the test and qualified to be promoted (Fish, 2009). This court decision goes against Title VII of the Civil Rights Act